DEFINE AND SHARE YOUR SCHOOL’S UNIQUE VALUE Private and independent schools have a lot to offer enrollees and the community at large. Oftentimes their biggest problem is making sure that both groups know why their school is special and different from other schools in...
EDTECH DEBATE: LAPTOPS IN THE CLASSROOM When used correctly, laptops and other devices in the classroom can be valuable tools that enhance student learning. When used incorrectly, however, runaway technology can become an obstacle to school activities and cause a host...
MARKETING AND COMMUNICATION: SOCIAL MEDIA FOR PRIVATE SCHOOLS The explosive growth of social media over the past decade or so has led to a lot of head-scratching among traditional businesses—schools included. While many schools might see value in creating a Facebook...
Quick question: Would you rather focus your marketing efforts on a) reaching students and families that are a good fit for your school, or b) casting a wide net and trying to sort the good leads from the bad? If you chose “A,” it’s time to consider inbound marketing....
Choosing the right student information system (also referred to as a school management system) for your school can be a daunting task. Searching for the perfect system that fits your school’s needs at a reasonable price can lead you down a rabbit hole of features,...
SCHOOL MAINTENANCE By the end of the school year, teachers and administrators are usually looking forward to summer break as much as the students are. Staffers know, however, that schools don’t simply go into “sleep mode” for three months after the last class bell...
