1 of 8 | PROMOTING YOUR PRIVATE SCHOOL’S OPEN HOUSE
Gradelink works with over 1,600 private schools all over the United States. So when it comes to private school enrollment, we feel we have a useful perspective on what works and what doesn’t. Over the years, we’ve noticed a trend of enrollment patterns: While Gradelink includes terrific digital recruitment features, technology is only half the battle. You need a strategy for one of your most important recruiting events: your private school’s open house.
Why?
Our world is changing—and fast. The parents and students in your community are a part of that world. That means that some enrollment tactics that worked 20 years ago might fall flat today.
By the way, is there anything worse than throwing a party and no one shows up? We want to make sure that doesn’t happen to you at your next open house, whether it’s on campus or online.
For the best chance of success, start by generating a buzz around your open house. Here’s where Facebook comes in: Create a Facebook event for your open house in minutes. People can RSVP to the event and invite their own Facebook friends.
Continue to amplify buzz for your open house by using boosted posts. A boosted post is a post from your school’s Facebook page that, for a fee, can appear higher up on your audience’s news feeds. Also, a boosted post does not include the words “Sponsored” or “Advertisement,” so it doesn’t come across as an ad.
To increase attendance, be sure to collect email addresses so you can send a reminder email a few days before the event. If it will be online, be sure to include the information people will need to join your video conference.
As you collect inquiries, where will you keep them? Gradelink includes a prospect tracker that automates the process of collecting visitors’ information from your website and transferring it all into Gradelink so you can follow up with them. Learn more about communication and marketing here.
Click here to see other ways to get more done in less time at your school.