EDTECH STRATEGIES: PREPPING FOR A SMOOTH STUDENT INFORMATION SYSTEM TRANSITION Your school’s student information system (SIS) plays a crucial role in many aspects of your operations. Without it, efficiency at your school could grind to a halt. SIS is like an engine;...
MARKETING AND COMMUNICATION: SOCIAL MEDIA FOR PRIVATE SCHOOLS The explosive growth of social media over the past decade or so has led to a lot of head-scratching among traditional businesses—schools included. While many schools might see value in creating a Facebook...
Quick question: Would you rather focus your marketing efforts on a) reaching students and families that are a good fit for your school, or b) casting a wide net and trying to sort the good leads from the bad? If you chose “A,” it’s time to consider inbound marketing....
Choosing the right student information system (also referred to as a school management system) for your school can be a daunting task. Searching for the perfect system that fits your school’s needs at a reasonable price can lead you down a rabbit hole of features,...
SCHOOL MAINTENANCE By the end of the school year, teachers and administrators are usually looking forward to summer break as much as the students are. Staffers know, however, that schools don’t simply go into “sleep mode” for three months after the last class bell...
PRIVATE SCHOOL ENROLLMENT: STUDENT RETENTION Re-enrolling current students is crucial to your school’s mission. Not only do their families provide the revenue necessary to keep the lights on, the students themselves are the reason that you turn the lights on in the...
3 of 3 | MARKETING FOR PRIVATE SCHOOLS So far in this series, we’ve discussed how your school can boost enrollment and visibility by integrating online marketing, and how to build your online presence by claiming your profiles on social media and review sites. In Part...
2 of 3 | MARKETING YOUR SCHOOL ONLINE In our first post on effective marketing for private schools, we discussed how important modern marketing techniques are for reaching prospective families on the web, where they do most of their searches for school information....
1 of 3 | PRIVATE SCHOOL MARKETING Your school’s prospective families are getting information about you in the same way that most people get information—from the internet. Traditional marketing methods like print advertisements and direct mail aren’t as reliable...
Report card time isn’t easy. Teachers have to finish their grading, administrators have to collect all of the relevant student grades, and mailing out hundreds of accurate reports on time feels like a magic trick of logistics at the end of every term. If...
